There's that one moment you do all of this for: full house, lights down,
everything running. And then there are the weeks before — Excel lists, a
newsletter tool here, a ticketing system there, social-media posts somewhere in between. Five tools, zero connection — and the question of how to promote your event is answered by none of them.
Over the past few years we've spoken with countless organisers — from independent theatres to museums to concert promoters. And one thing struck us:
What they learn at one event flows straight into the next. No starting from zero, no gut-feel marketing, no data graveyard.
We made this flow the foundation of Entrello — an event-marketing process that doesn't leave audience retention to chance. We call it the Entrello process — five steps that together are more than their sum.
01 Understand
It all starts with a question surprisingly few ticketing systems can answer: Who's actually sitting in your house?
Every ticket sold tells you something — who's coming for the first time, who's here regularly, who hasn't turned up in two seasons. The Audience Builder collects these signals automatically and turns them into segments that keep themselves up to date: regulars, first-time visitors, win-back candidates,
principle.
02 Reach
Once you know who your audience is, the next question follows: how do you reach the right people — without losing half your weekend between Mailchimp, Meta and a graphics program?
With the Campaign Manager you plan, design and send newsletters, Facebook and Instagram posts in one place — with templates, scheduling and none of theendless tab-switching between three tools. The difference from an external tool: Your campaigns are connected to your ticket sales. You don't just see open rates and likes, but what a campaign actually delivered — right down to the ticket sold.
03 Win over
Interest is good. A ticket bought is better. If you want to sell tickets online, keep the path in between as short as possible.
Your Ticket Shop lives right on your website — in your design, with no detour through a third-party marketplace, without your visitors ever feeling like they've left your world. Seating plan, timed-entry tickets for museums and exhibitions, vouchers, discount codes: all of it, right where your brand is.
And with the Link Board you bundle all the links to your event in one place — shareable in every bio, every story, every newsletter. Including the answer to theeternal question: which post actually sold? If you've been paying for Linktree & co. until now: the Link Board comes built into Entrello — one subscription less, one tab less, and your click data stays where your tickets are.
04 Master
Event day is the moment of truth. Entry, on-site box office, last- minute rebookings — this is where you find out whether your software has ever seen an event from the inside.
Box office, scanner app and a real-time overview keep the queue at the door moving and let you know at any moment how full your house eally is. So you can focus on the moment — not the tech behind it.
05 Learn
And now comes the step most people skip: look at what worked.
Which campaign sold which tickets? Which channel filled the house — and which only produced clicks? Entrello's Insights answer that with no data export and no guesswork. As deep as you like: from a quick daily overview to attribution of individual seats.
And then? Back to the start — only better. (That's audience retention)
This is the point where five steps become a process: Everything you learn in step 5 flows back into step 1. Today's first-time visitors are tomorrow's regulars — that's exactly what audience retention means in practice. The campaign that worked this time is the starting point for the next. Every event makes the next one better.
That's exactly why ticketing and event marketing at Entrello one platform — usable together or on their own, but built to interlock. No tool-switching, no data loss between steps, no knowledge lost between events.
Try the process with your next event
You don't have to take our word for it — see for yourself. 30 days free, all features, no card needed. And if you'd rather talk first: We'll show you Entrello in person — from event people to event people.
